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Strategic Visibility & Positioning for Professionals and Organisations

We help academics, founders, and professionals turn their expertise into clear digital visibility through LinkedIn and Facebook positioning, through leadership content, and strategic training.

Let us help you

Professionals & Founders

LinkedIn Training | Profile Optimisation | Coaching

Ready to thrive in a competitive job market? Do you envision building a magnetic personal brand that effortlessly expands your professional network, fosters valuable collaborations, and unlocks exciting career opportunities on LinkedIn?
Build a LinkedIn presence that positions your expertise clearly and strengthens your professional credibility.

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University Graduate

Universities & Institutions

Trainings | Workshops | One-to-One

Students (undergraduate and postgraduate) research extensively before applying. They look at programme pages. But they also look at academic staff profiles. 
Industry partners don’t wait for conferences to discover expertise. They search first. They evaluate first. They reach out digitally first.
We support academics and researchers in building professional visibility and digital credibility through LinkedIn training and workshops.

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SMEs & Businesses

Online Presence | Content Creation | Social Media Management

Do you feel you are falling behind your competitors? Have you noticed a drop in sales? Do you worry about your brand's visibility?
Social Media is one of the main tool you can use to grow your visibility online and drive leads. Whether it's LinkedIn, Facebook or Instagram we are dedicated to help you boost your social media accounts, grow your brand awareness and generate new leads for you.

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Female business owner smiling while looking at her laptop
LinkedIn Positioning

LinkedIn Positioning

Profile optimisation and visibility strategy for professionals and founders.

Thought Leadership Content

Thought Leadership Content

Strategic LinkedIn content that strengthens professional credibility.

Workshops & Trainings

Workshops & Trainings

Interactive LinkedIn workshops for universities, organisations, and teams.

Social Media Management

Social Media Management

Strategic management of LinkedIn, Facebook and Instagram for SMEs and Businesses.

Helping professionals strengthen their visibility

All Matters Digital helped me take my LinkedIn presence to the next level! The Pavlina’s expertise and unique combination in science communication and marketing was exactly what I needed. They optimised my LinkedIn profile and with their guidance, I was able to attract more interest in my posts, promote my work more effectively and target my content to the collaborators I wanted to work with. My LinkedIn profile saw a significant increase in traffic. I highly recommend The Pavlinas - All Matters Digital!

Alexandros S.

AgriFood Innovator and Associate Professor

As a very busy property coach, I know that social media can help my business grow, and I know how challenging and time-consuming it can be when you don’t know your way around. Having the chance to work with All Matters Digital and the Pavlinas was amazing.

They revamped my Facebook Page and Instagram account in a few days, and now my accounts look more professional, they are SEO optimised, and people can find me easier. I bought their Facebook Page Makeover Package, and it’s an excellent value for money. I highly recommend them to anyone serious about growing their business through social media.

Vincent H.

Property Coach

As a busy solopreneur, who's also new into the social media marketing world, I had to seek for assistance in order to keep my business up and running. All Matters Digital was definitely the perfect choice to make, and I realised that from our very first session, which was an insightful IG Audit and Strategy session! The team of AMD also helped me by transforming my goals and wishes, into creatively beautiful posts and gripping copywriting!! I would highly recommend them and would definitely work with them again! You can't go wrong with AMD!!

Styliana E.

Crafter & Etsy Shop Owner

Hi, we are the Pavlinas

We are a dynamic duo, based in Morpeth, dedicated to transforming your online presence into a powerful tool that drives connections, engagement, and growth.

We specialise in LinkedIn and Facebook and offer expert social media training and services tailored to professionals, academics and service-based business owners.

🤦‍♀️ Do you struggle to build connections and collaborations through LinkedIn...?

🤷‍♀️ Do you find yourself wondering how to stand out in this competitive world of overachievers...?

⏳ Are you busy and don't have time to build a strong brand...?

Get ready to rise above the online noise, harness your unique expertise, and stand out in the digital space!

Let's have a chat

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